Saran Holding Signage and Direction

All the visual, graphic, direction and signage needs of the holding have been determined, designed, turned into a detailed file and produced according to the existing architecture.

Saran Holding is an Istanbul-based holding company. It was established in 1990 by Sadettin Saran in Istanbul. It operates with 33 companies in 5 main sectors, including primarily the media, publishing, internet broadcasting, aviation and tourism sector. The total number of employees is over 3,500.

As Otimsan, we offer solutions for the visual, signage and orientation of qualified buildings, from design to assembly.

Orientation design projects are projects that include visual and physical elements designed to facilitate and direct the movement of people inside or outside a space or structure. These designs are used to help people find their way from one place to another, to make it easier to reach certain points or goals, and to improve the overall user experience.

Space design is important for the good development of architectural spaces. The area is a space that needs to be defined, and in the phase from ancient times to the present, space designs that reflect cultures, in which both personal and social relations are intertwined, have been formed. Today, the routing designer combines his unique communication, visual and symbolic languages with a wide variety of practices to reveal the routing design examples seen in the urban and architectural field.
Designers have started to produce projects in the architectural and urban areas by using the materials and design powers they have. This has created a new field, the concept of environmental graphic design.

Routing is the exchange of information between communication senders and receivers, and communication design plans by which means and how this action should be done. In order to provide better communication between people and places, routing design, environmental graphic design and signage design, which are a new expansion, have emerged.

Hotel directions create the character of a building and give us clues as to what's inside. In other words, although we may not notice it, these objects, which are mostly produced in two dimensions, affect our decisions.

Typographic qualities are as important as the material quality of a sign. Each typeface has a different feel.

Keywords: Environmental Graphic Design, Orientation, Navigation, Signs, Information Designs, Graphic Design, Marking Systems, Navigation Systems, Architectural Graphic Design, Interior Architecture and Graphic Design